Wool has wide application to the entire commercial and residential building industries. From insulation, to bedding, to pet beds, to packaging, wool’s unique combination of attributes make it a natural choice to consumers.
Since nearly half of our planet’s energy consumption is accounted for by the construction and maintenance of the built environment, architects are recreating the way we live and think through their design and construction of sustainable buildings and communities. The American Institute of Architects (the professional community of America’s architects for nearly 150 years) is continuously raising awareness to create more efficient, valuable, healthy, and beautiful communities through sustainable design.
The key to constructing innovative buildings that give back to the environment is to use nature as the inspiration throughout the design process. This is not an entirely new concept, as most historic buildings were built in harmony to their surrounding nature out of necessity. Wool has been known to possess an Acoustic Advantage, Improved Air Quality, Long-term Performance, and Thermal Efficiency, but we simply lost sight of these attributes while we were trying to synthetically re-invent what Mother Nature had already so perfectly constructed. Paragon Wool Products is your trusted source for pure wool insulation that is scientifically backed, and we proudly offer it to you as the newest, yet oldest, sustainable product.
Commercial builders that are savvy enough to have survived this economy have learned two things: that they have to know more and be more to their clients than they ever were before. Gone are the days when clients listened blindly to the builder. Today’s client has specific demands that are not necessarily met with a trip to the local big box store. Due to wool’s unique combination of attributes, it meets many of these demands. Wool is a natural choice for commercial buildings due to its Acoustic Advantage, inherent Flame Resistant nature, ability to Improve Air Quality (by absorbing volatile organic compounds such as formaldehyde), and long-term Thermal Efficiency. Because Paragon Wool Product’s pure wool insulation can be installed without any protective gear, why not capitalize on the installation of a sustainable, biodegradable, and recyclable insulation?
Wool isn’t just for grandiose from-the-ground-up green projects: even the smallest commercial buildings represent opportunity. Commercial buildings of 10,000 square feet or less contain the most square foot energy intense consumers, according to the Energy Information Administration. The National Institute of Building Sciences called this segment “a largely untapped source for significant energy savings.” NIBS estimated the retrofit market for these small commercial buildings at $35.6 billion (assuming a 30% improvement in performance for buildings constructed before 1980).
Who are your customers? Well, small commercial buildings of 25,000 square feet or less represent 88% of the commercial building stock in the U.S. and make up more than a third (36%) of the total square footage. These buildings are our schools, daycares, retail malls, grocery stores, office buildings, etc., and these buildings are places where safety and comfort are as key to your clients as the capitalization on energy incentives and ongoing savings are. Collectively, our government and power providers will only continue to increase their incentives to shrink the nation’s energy footprint, thereby making energy-effective building practices and efficiency improvements more attractive to your customers and, in turn, you.
Environmentally sustainable homes are becoming more and more attractive to new home buyers. Because of this, today’s home builders and insulation contractors realize that they must now play a role in educating their consumer on “green” building practices. In order to be more competitive, home builders and insulation contractors must provide and market additional services to further differentiate themselves and many are looking at providing “green” insulation installation. That’s where Paragon Wool Products comes in. Our pure wool insulation fills the bill as a “green” product. Pure wool insulation makes sense for its ongoing energy savings due to its Thermal Efficiency and Long-term Performance, for its ability to Improve Air Quality by absorbing volatile airborne chemicals such as formaldehyde, as well as for its Acoustic Advantage in open floor plans.
A recent J.D. Power and Associates survey showed homeowners who purchased a “green” home did so for the following reasons:
• 94% – Ongoing power and heating savings due to increased Thermal Efficiency & Long-term Performance
• 60% – Reduced impact on the environment
• 53% – Improved Air Quality
• 50% – Believed that their home’s value was greater
The American Society of Home Appraisers is currently issuing guidance to increase the value of an energy efficient home in correlation with the amount of utility cost savings a home experiences during the lifetime of the loan. Oftentimes this value is 10-20% greater than the value of a comparable, less energy-efficient home. Currently home builders are experiencing a push that will not only influence consumer demand but will also drive them, and the industry as a whole, to adopt sustainable design as the expected instead of the exceptional
The role of an interior designer has truly evolved from that of a trendsetting decorator who made margin on placed products to a true professional who is listening to their client’s needs, all while considering the needs of the environment. This new professional is now either paid hourly or by the project, and because of this and their clients’ increased knowledge and tech savviness, they have had to expand their knowledge beyond product placement and custom specification to learning about newer and more environmentally friendly products and materials necessary to build healthy homes. As environmental stewards, interior designers have the ability to directly impact their client’s health, as well as that of the natural environment. ASID recently issued their Facts & Figures report, which cites that, on average, interior designers specify products in nearly 9 out of 10 products in both residential and commercial projects. This figure illustrates the impact that interior designers have on the built environment.
A sustainable approach to design involves creating spaces that are not only healthier, but also enhance productivity. Paragon Wool Products pure wool insulation makes spaces healthier through Improved Air Quality, Non-Allergenic Ability, and Thermal Efficiency, as well as enhancing productivity with its Acoustic Advantage and its ability to provide Comfort. Sustainable buildings and interiors need to be built at market rate, be easier to maintain, and cost less to operate. Wool is not only effectively priced, but it also has the Long-Term Performance necessary to maintain its R-value over 50 years. Sustainable design continuously examines fossil fuel usage in order to conserve energy and generate less global pollution. Our wool insulation takes 10% of the embodied energy that it takes to manufacture fiberglass insulation, and because wool has the ability to lock up twice its weight in CO2, is an obvious choice for sustainable design
Anyone who is into Historic Preservation knows that this endeavor is truly a labor of love. Paragon Wool Products are ideal for historic preservation projects because these projects are oftentimes conducted in stages. With man-made products, protective gear must be worn by anyone who comes in contact with the artificial insulation. This protective gear is cumbersome and represents an added cost. Therefore, when using our competitors’ products it is easier to install it all at once, which goes against the natural flow of a preservation project. Paragon Wool Products pure wool loose insulation is safe enough to install without the use of protective clothing – a much better fit for preservation work, which moves in stages and on an as-needed basis. Wool is so safe that it even Improves surrounding Air Quality, having the ability to absorb indefinitely several common volatile organic airborne chemicals. Due to wool’s Flame Resistant nature, our insulation effectively blankets your preservation project from fire (important with old timber and other less easily replaced materials), as well as provides significant, ongoing energy savings once installed with repaired or replaced windows.
Although advances in high-performance or “green” buildings have been primarily focused on new construction, the concept of sustainability has long been embedded in the practice of historic preservation. The preservation and reuse of historic buildings reduces resource and material consumption, which in turn provides less waste in our landfills. Preservationists champion the stewardship of our most important built resources, as these buildings consume less energy than the demolition and construction of new ones.
It is better to reuse, repair, and maintain historic buildings, and because wool is the ultimate moisture manager, maintenance is easier due to the reduced potential for mold and deterioration. Why use man-made materials that have tried to replicate what Mother Nature so effectively created in wool?
Paragon Wool Products pure wool loose fiberfill is your natural choice for upholstered goods, soft toys, bedding, and crafts, as it is not only more humane than down, but additionally it holds its form better without poking through casing and exterior pillow fabrics. Because pure loose wool fiberfill is naturally flame resistant, there is no need for additional chemical treatments.
One of the best attributes of Paragon’s pure wool loose fiberfill is its ability to improve air quality by indefinitely absorbing harmful airborne VOCs, such as formaldehyde. I used to love the smell of new furniture until I realized that this was in fact an indication that VOCs were being released. VOCs are carbon-based chemicals that evaporate easily into the air. Formaldehyde is one such VOC that is commonly found in plywood, pressed wood, particle board, and medium density fiberboard (MDF), as well as additionally being used in glue, paints, adhesives, and varnishes.
Paragon Wool Products believes in wool as much as it believes in the safety of our families and our planet. Because we know that our product will have such an impact on your power bills, as well as on the reduction of carbon emission on our planet, Paragon Wool Products wants to sell to private residential homeowners. Because of the safety, our pure wool insulation can be installed without any eye or clothing protection. It can be easily installed with a leaf blower. If you are interested in long-term energy efficiency savings, as well as in the well-being of your children and our planet, then why not experience all of the positive attributes that wool has to offer?
Currently around three-quarters of states provide energy efficiency rebates. Paragon Wool Products has applied for and will continue to take part in any government and/or independent power company incentive programs that make sense to achieve energy savings and reduce our carbon footprint.